HOW VALAVERSE CHANGED THE FIELD OF VIEW ON 1/12 SCALE MILITARY VEHICLES

INTRODUCTION
In 2024 Valaverse released a toy that redefined the standard for what 1:12 scale military vehicles should look like.
Enter the Vanguard, the official vehicle of the Action Force.The Vanguard is a true 1/12 scale replica of the Rezvani Tank, a real-world armored vehicle built on a Jeep chassis.
At just over twenty inches in length, it was initially offered in two colors, Tan and Stealth Grey. It featured adjustable front seats, functional front steering, two rear seats, opening doors, a cargo hatch, as well as a removeable gun turret.
It also included its own dedicated Action Force driver. When it was first announced it was known that this vehicle would not be offered in like manner as its competitors.
The Vanguard retailed for $184.99 and was opened for pre-order with a special bonus; an interchangeable rocket launcher that could be used in place of the gun turret.
Initially the rocket launcher was only available through pre-order, but later became available as a separate add-on that could be purchased from the company website, along with an up-armor package called the H.A.U.L.
In 2025, Valaverse made another move by packaging the Vanguard, missile launcher, and H.A.U.L. upgrade together as a package deal for the shocking amount of $109.00!
So, collectors could now own a true 1:12 scale military vehicle with all of the add-ons, for a fraction of what their competitor’s toys were selling for.
Well, unfortunately the awesomeness didn’t last, because just this week I learned that the Vanguard was sold out.
I reached out to a company rep through the website, where I was told that Valaverse has no plans to continue producing the Vanguard.
I have to admit that I was beyond disbelief on reading that email and left with more questions than answers.
Why would a toy company like Valaverse choose to discontinue their most popular product?
Why would they make the shocking decision to stop selling what many consider to be the greatest 1:12 scale military vehicle of all time? That is what I hope to answer within the context of this article.
Strategic Planning
To begin, we have to have an understanding of how things work in the toy industry.
From initial concept of a toy to seeing it on store shelves (or online) takes eighteen to thirty-six months.
That means that the cool action figures you like to collect that were just released, actually began as a discussion around a table somewhere about three years ago.
Now that you understand that let’s jump tracks for a moment and go spy on the other brand of one 1:12 scale military figures, the G.I. Joe Classified Series.
By far the most popular military themed line in the history of boy’s toys, G.I.Joe has flexed over all their competitors and walked away the winner every single time.
So, when Hasbro announced that G.I. Joe was being brought back as a new, 1:12 scale line in 2019, adult collectors and fans were excited.
Four years later, Hasbro releases the VAMP, the G.I.Joe’s signature vehicle. Marketed for adult collectors, the VAMP was a Pulse exclusive and retailed for $100.00 USD.

The VAMP was exciting, and it brought all of the nostalgia back from the eighties with it.
It quickly sold out and has since become the most sought-after vehicle in the Classified Series.
That same year, Valaverse unveils the Vanguard. It is also marketed to adult collectors, and unlike the VAMP it wasn’t a site exclusive.
Valaverse not only sold the Vanguard on its own website, it also marketed it through partnerships with select online retailers.
Doing so ensured availability, without over saturation of the product. The Vanguard is physically twice as large as the VAMP, and was initially priced significantly more as well.
The Vanguard stole the show with its immense scale and features. Best of all, there was no long wait to get one.
There was nothing else like it on the market, and soon one could find third- and fourth-party vendors getting in on the 1:12 scale vehicle madness.
Gridiron Studios, Ramen Toys, and Fans Hobby to name only a few have all designed and released 1:12 scale military vehicles, but none have been as sought after or successful as the Vanguard.
To date, only Ramen Toys and Fans Hobby have released mass-produced vehicles that are made like those from Hasbro and Valaverse.
All of the other competitors have relied on in-house 3D printing for their creations. In light of this, the key take-away here is that there was and remains a demand within the 1/12 scale collector’s market for vehicles (and playsets) that the action figures can be used in the play environment.
So it doesn’t take much to realize that someone shared Hasbro’s plans with Valaverse, allowing them to design and release their own vehicle as a direct competitor to the VAMP within a very small window.
BIGGER IS NOT ALWAYS BETTER
I previously stated that the Vanguard was a true 1/12 scale military vehicle, and it is. It’s larger than the Classified Series HISS Tank, and can comfortably accommodate six action figures, plus all their kit.
Its loaded with features, and at first glance it looks like the beast that it was meant to be. Looks however, can be deceiving.

Underneath that slick body contouring was lurking a linchpin that no one expected. A design flaw that from a toy perspective seems unthinkable, and which ultimately may be the real reason why Valaverse discontinued their armored cash wagon.
Many fans eagerly monitored the periodic updates on their shipments, swaying to and fro from day to day in joyous glee.
Yes friends, many could not eat or play with their spouse for the convulsions of joy of what UPS would soon bring to their doorsteps.
When the day finally arrived however, there were some whose emotions turned sour.
For as they began opening their treasured shipment from Valaverse, many experienced abject horror and internal question marks.
Inside their new, glossy packaging there were those who found that their rolling machine of destruction was not rolling anywhere!
The back wheels on many of the Vanguard arrived broken out of the box.
Unlike the VAMP which is shipped unassembled, with the wheels to be attached to four independent pegs, the Vanguard arrived fully assembled.
It also had no sort of support tray between the vehicle and the flimsy cardboard outer box.
This, accompanied with the weight of these pallets stacked on another caused the poorly designed rear wheel peg to snap.
Now to be fair, Valaverse was quick to address the issue, and offer replacements, however the real damage was done.
It was not a good PR image for the company, and it spoke volumes about the lack of design and planning on their part.
They had obviously cut a lot of corners to make the Vanguard, possibly to rush it to production in order to coincide with its planned release date, in order to compete with the Vamp.
What many collectors had touted as the best new 1/12 scale military vehicle, became a crippled centerpiece for complainers and trolls across the Internet.
Even those of us who really liked the Vanguard couldn’t ignore the fact that the rugged playability of the Vamp with its independent suspension was sorely missing.
TIME FOR AN OVERHAUL
When I learned from the Valaverse customer service department that they had discontinued the Vanguard, I was both disappointed and understanding.
You can’t expect a company to continue to produce something with an existing quality control issue of that scale.
At the same time, I would not be so quick to throw it away, either. Those molds cost money, and just like with action figures, vehicle molds can also be re-used for future projects.
What is needed then, is a complete overhaul. To begin, the rear of the chassis needs to be improved by changing the rear wheel hubs.
The plastic hub and peg were made almost like an afterthought, with no real reinforcement or support into the rear chassis.
Lessons could be learned from both Hasbro and Fans Hobby here. Total independent suspension to match the front of the truck for structural integrity, and rugged play.
For the wheels, they would need to be shipped unattached like the Vamp if they were to improve upon the previous failures.
Next, I would address the body. Rezvani built the Tank on a Jeep chassis, meaning Valaverse could redesign the body of the truck either under license as a completely new vehicle like the Fortress, or create their own design that would not require licensing approval at all.
Doing so would provide great latitude in designing a toy that features both compatibility and modularity, which would translate into a successful marketing tool.
Finally, they would need to invest in areas which they previously marginalized. The design of the packaging, the thickness of the product packaging, internal supports, as well as supports in the shipper box would all need to be taken into account.
By eliminating the wall to wall contact of the toy to the packaging, as well as to the shipper box would decrease the likelihood of future parts failure in storage or transit.
FINAL THOUGHTS
The Vanguard is a great toy, I still have mine and have considered buying two more from third party sources.
The reality is I’m all too aware of the risk of losing out financially if mine arrive broken. My hope is that Valaverse will learn from their mistakes, and come back with an improved vehicle that can bring Action Force to the battle, and not the boneyard.




















